Every World Class Brand in the BABI Corp. portfolio is handled on an exclusive basis. So whether it's an exclusive for Taiwan or all of Asia, our valued partners benefit from World Class Brand Management which includes:
With a team of in-house designers and an intimate knowledge of both Western Brands and Asian Markets, BABI Corp. excels at repacking and repackaging leading Western Brands to make them more appealing to local consumers. By working closely with Brands like Pepperidge Farm and Channels like Costco Taiwan, leading Western Brands handled by BABI Corp. often experience sales success that far surpasses those channels that just import directly without respecting or understanding local buying habits.
Market Specific Advertising and Promotion Programs
Every member of the BABI Corp. team has a University Degree and almost all are fluent in at least two languages. Some have previous work experience with Companies like McDonalds, Warner Brothers, Ritz Carlton and Philip Morris. As seasoned, International Marketing Professionals, they know that just translating copy from English to Chinese isn't enough, so all of our multilingual advertising is actually "localized" and takes into account the cultural nuance of the message and image which our brands and products strive to convey in a given market.
In the fast moving world or brand creation, line extensions, repackaging and creating World Class TV, Print and Internet Marketing programs, the in-house design team at BABI Corp. are some of the best in Asia. From classically trained fine artists to Masters of programs like Illustrator and Photo Shop, plus multi-award winning copywriters, the design team at BABI approaches each project with an expertise and passion that insures all of our programs and brand images are delivered with maximum impact.
In-House Flavor Creation
Babi Corp has the facilities and expertise to create custom flavorings.
Just as language changes from country to country, so do taste preferences. And, being a company that serves consumers in a wide range of countries, the in-house food scientists at BABI Corp. are constantly innovating new ways for both existing brands and new products to be more appealing to our target Markets. Each member of our flavor creation team has a highly specialized degree in Food Science and not only formulates flavors but also conducts exhaustive focus groups and actually oversees quality control of manufacturing at our various co-packing facilities. It's hard work--but the results are delicious!
Line Extension Creation and Management
BABI Corp. believes in making a good thing better. In addition to expertly repacking Pepperidge Farm for Asian consumers, BABI Corp. has also secured a twenty year Asian exclusivity contract with Tree Top-- America's leading Apple Juice Brand. In bringing this trusted World Class American Brand to Asia, BABI Corp. took the initiative to expand its' appeal by working closely with the principles to create new offerings and flavor profiles that have proved to be a huge success with Asian Consumers. Line extensions for Tree Top created exclusively by BABI Corp. include Tree Top Pomegranate, Tropical and Tomato Juice.
BABI Corp. contracts and works closely with the best and most professional distributor in any given market. In doing so, BABI awards brand exclusivity per country and then works as a partner with that distributor assisting with competitive analysis, shipping, sell-in, marketing, training and even trade shows. BABI Corps' distribution partners around Asia and Europe are considered to be a wider extension of the BABI family and our long-term relationships with them are one of the keys to our success in Markets from Slovenia to Cambodia. Currently BABI Corp. products can be found in over 45,000 points of distribution around the World including Costco, 7-11, Whole Foods, Carrefour, Starbucks, Family Mart, StarMart, Hi Life, Niko Mart, Subway, Eva Airlines, Hola, Tesco, Jasons, Jusco and many more. In The U.S. BABI Corp. products are distributed through their in-house subsidiary, Outernational Brands, Inc., who manages their North American brand lauches and distribution network which include UNFI, Nature’s Best, Manhattan Beer and some of the best regional distributors around the Country. In 2014, BABI Corp. created KOH Coconut water could be found in every Costco in America.
24/7 Consulting, Training and Communication
From our Managing Director to in-store merchandisers, BABI Corp. knows that any company is only as strong as its' weakest link. This is why, more than any FMCG company today, BABI Corp. spends the time and resources, globally, to make sure that every member of our team has an intimate and expert knowledge of our Products before they interact with consumers. As an example, before being hired as a part time sampler for BABI Corp. products, we are the only company that insists that the sampler be personally trained and certified by our staff. This is followed up by consistent QC that involves regular "secret shopping" along with on-site inspection.
Babi provides comprehensive quarterly reports to all of its clients which can be either emailed or downloaded.
With a five year history that shows an average year on year growth of over 23%, BABI Corp's quarterly reports are a testament to the power of things done right.
Real Time Accountability and Projections
Babi provides thorough projections with real-time accountability.
Whether it's our share holders, suppliers, distributors, co-packing partners or customers, BABI Corp. takes pride in a high level of accountability. We face both our growing success as well any challenges in a totally transparent and quantifiable manner.
Both for its' Partners and Proprietary Brands BABI Corp. offers unparalleled bilingual (Mandarin and English) Marketing Creativity and Support to best position its' products and brands with consumers in markets around Asia. With in-house designers and Marketing Professionals, BABI Corp. excels in the following Marketing areas:
Translating English to Mandarin and back again is no easy task. More than just different languages, they manifest with different sentence structure, syntax and cultural nuance. With three full time American Directors and a staff of highly educated native Mandarin speakers, BABI Corp. excels in multilingual advertising and package copy, painstakingly reviewing every piece of copy related material before it reaches market. So, no matter whether our core consumer prefers English or Mandarin, the message is consistent and always begins with ultra-clear communication.
Packaging and Advertising layout and Design
Whether it's a simple header for a beverage cooler or the entire side of a train, BABI Corp. designers are there to make sure that all of our advertising lay out and design is executed to Fortune 500 standards- every time.
Live Event Concept and Execution
More than any other FMCG company in Taiwan, BABI Corp. is on the cutting edge of Live Event Marketing as it relates to delivering our product message and image directly to consumers. So, whether it's a three day Peace and Music Fest for Taiwan's counter-culture or an event featuring animated characters for the whole family, Spinning prize wheels with dance contests at Department stores or an Open House for an orphanage in Thailand, every BABI Corp. event is characterized by thorough pre- planning and flawless execution. In North America, BABI Products are regular sponsors of America’s most prestigious and coolest events, so whether it’s sponsoring TED Talks Global lectures, High Sierra Music Festival or ASIA NY, chances are, our brands are front and Center.
DM and POP Materials
Though less glamorous than TV Ads and epic Music Festivals, an equally important aspect of BABI Corp. Marketing is the creation of DM and POP materials. These multi-panel informational hand outs, shelf hangers, product neck ties, tear sheets, cooler headers, vending machine stickers, table tents, posters, banners, etc. Comprise the "nuts and bolts" of the information which consumers need to choose and best enjoy our products. In many cases they are the final yet most important link in the consumer call to action chain. To insure quality, BABI Corp. creates all of these materials in-house and sends a QC specialist to oversee all actual printings. Chances are your local Whole foods GTL owns a NOYU Teas T-shirt....
Gift Box Creation
In Asian Culture a Product or brands "Face Value" is often one of the most important aspects driving buying decisions. By "face value" we refer to the extent to which a product conveys a sense of importance to the purchaser and user as perceived through the eyes of others. To address this important cultural aspect of the consumer culture, BABI Corp. has become an industry leader in re-packing existing products in gift boxes so that they may be given during the important holidays like Chinese New Year, Moon Festival and Dragon Boat Festival--thus prompting initial trial and conversion to regular use during the non-gift giving months of the year.
For a product or brand to be successful in a new market, it's just not enough for us to think it's great. This is why BABI spends a lot of time and resources running focus groups to determine the feasibility of a given product in a specific market. We look at parameters like competitive analysis, flavor profile, packaging perception, cost threshold and target demographic to determine if a product can succeed. If a product fails in focus groups, we will never take it to market. At BABI Corp. there is no "shooting from the hip."
Though not a Video company, BABI Corp. has created some of the most memorable and innovative videos and TV commercials in Asia. So, whether it's a video of a group of students running past their teacher to buy our products at 7-11 or Miss Taiwan on the beach in full Pageant regalia, our TV and Video spots always hit their target right in the heart.
Training for Sampling Demos
BABI Corp. is the first company in Taiwan to rigorously train, certify and then secret shop each and every person who does merchandising for our products, so it's no surprise that our samplers register one of the highest conversion rates anywhere in Asia.
The story of BABI Corp. is one of on-going public relations. Since we believe in our products and have a high respect for every country where our consumers reside, we believe in adding positively to the communities where we work and do business. From after school programs for Aboriginal Children, to Music Festivals raising money for SEVA, Basketball Tournaments sponsored by Tree Top and Charity Luncheons hosted by our Directors, the message we send is clear: Our products are good for you and your family and we believe being a good company with the right intentions is always good for business.
DSD, premium wholesalers & Modern Chains: 13,000 outlets (not including vending)
Philips Morris Products
● 27,000 DSD
● 185 Wholesalers
In countries around the World, BABI Corp. takes a hands-on approach to building strong partnerships and working with the Premier Brand Building and Distribution companies from each country to insure that all the Brands we create and/or represent are handled exclusively by reputable teams and companies carefully trained to maximize sales and consumer satisfaction. To insure this, BABI Corp. Directors, staff and QC experts regularly visit our partners around the Globe and work closely with them, sometimes for weeks or months at a time, to make sure those markets have a maximum chance for success.
While BABI Corp. remains unmatched by any company for Taiwan distribution, it also has full time, fully staffed offices in Beijing (www.breakpointbrands.com) and North America (www.outernationalbrands.com)